Don’t Let Content Creation Obstacles Hold Your Marketing Back
Content marketing is simple in theory: Create interesting, relevant content your audience can engage with on a regular basis.
A Contently article reports that in a study of 270 marketing professionals surveyed by Ascend2, almost 60% of marketers believed content creation is their most effective marketing strategy. However, businesses often find it is also one of their greatest struggles — in the same study, 54% of marketers surveyed said content creation is the most difficult tactic to execute.
Getting over content hurdles
There are many common obstacles that marketers cite as the greatest barriers for executing their content marketing strategy. But these four road blocks can be simple to overcome with the right tactics.
“My blog looks unprofessional.”
Is every one of your blog posts in a different font and format? Are you using a generic template? Is your content riddled with typos? Blogs that look rushed and unprofessional are likely to deter visitors from staying on the page for long or making repeat visits. Come up with a specific style guide for your content and complete a thorough edit before posting material. Design-wise, create a professional looking header and build or invest in a custom template. Your blog is a reflection of your business, so give it the attention it deserves.
“I have nothing to write about.”
Coming up with unique, engaging content ideas can be a daunting task. But there are multiple sources in every industry that you can draw inspiration from. Follow industry news and publications to find out what topics and subjects are trending at any given time. Also find experts and influencers who can share advice or answer questions your readers will be interested in. Compiling information for your audience through resource guides or top-ten lists is another valuable way to get content out easily. Collect interesting articles, infographics, and statistics you may come across as inspirational fuel for your content.
“I don’t have enough time.”
Coming up with content ideas, doing the research, writing the article, and getting it out to your audience can be very time consuming. It is especially difficult to fit it into your schedule when you have various other job responsibilities to attend to. But consistency is key to a great content marketing program, and luckily, it is possible! Take the time to make an editorial calendar and plan ahead for future posts. It can save you a great deal of time throughout the regular week and will ensure you cover a variety of unique topics.
“I’m not a good writer.”
If writing is not your forte, don’t stress. While articles and written posts are a popular form of content, they’re not the only options. Instead, produce a podcast, host webinars, or create an infographic to share with your audience. Another viable option is to take advantage of the services of expert content marketers like Active Blogs. We will come up with topics, write custom posts, and distribute your content to the largest audience possible, saving you a great deal of time and stress.
Content marketing is not only an effective way to connect with your target market — it can also be fun! Don’t let your content creation fears hold you back from enacting this successful marketing technique. Work your way past the roadblocks and see where your content voyage can take you.